OUR TEAM

Coaches who have done the job.

Every engagement is led personally by our coaches — practitioners who have built and run commercial teams, not theorists who have studied them.

Ching Ching Liew

Co-Founder and Managing Partner

ICF ACC · NLP Master Practitioner · MBA

Over 25 years in B2C and B2B marketing and commercial roles. Now coaching commercial leaders and teams who want to think and lead differently. The work draws on ICF accreditation, NLP, and the practice of asking rather than telling.

Leadership TransitionTeams CoachingSales Coaching

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Divy Ninad Koul

Co-Founder & Executive Partner

ICF ACC · Certified Agile Leader . PhD Candidate (KAM)

Over 18 years in commercial roles across B2C and B2B, spanning FMCG, food, beverage and agribusiness. Has built and led commercial teams across Asia Pacific, the Middle East, Turkey and Africa. Now working with organizations on commercial capability building, consulting and leadership mentoring.

Commercial ExcellenceCapability BuildingStrategic Account Management

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Roy Tharakan

Strategic Advisor

ABNLP Coach · Ex-Global Commercial Talent Academy Director

Commercial Leader B2B and Former Director of the Global Commercial Talent Academy. Roy has built high-impact commercial teams across international markets and brings deep institutional knowledge of what rigorous capability development looks like inside a global enterprise.

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Donald Wildiers

Strategic Advisor

ex-McKinsey · INSEAD MBA

Former Global Commercial Excellence Lead and ExCo Member at Calderys. McKinsey-trained. Donald brings board-level strategic perspective and top-tier consulting rigour to Elevance's advisory — ensuring our frameworks remain anchored in what drives enterprise-level commercial performance.

Leadership CommunicationBoard PresentationManagement Consultancy

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